Independent App Evaluation — Real Users, Real Friction
System Lens puts real users — across experience levels and backgrounds — in front of your SaaS product before it costs you revenue. Start with a lightweight, no-integration evaluation and get results in days. Or go deeper with a structured, tool-assisted study with a large, curated panel. You get an independent view of your product that your team simply cannot generate internally.
How It Works
No SDK. No instrumentation. No access to your codebase. We observe your product the way a real customer would — because we are one.
Tell us your target user, what success looks like in your app, and any flows you're concerned about. We scope the evaluation from there.
~30 min call or asyncWe recruit a panel matched to your real user profile — across technical ability, industry familiarity, and device. Not just power users.
Diverse panelWe give them real tasks and let them attempt to complete them without handholding. We capture where they hesitate, fail, and what they say out loud.
Structured sessionsA clear, prioritised report of friction points, conversion blockers, and confusion patterns — written for your team to act on immediately.
Actionable outputWhy System Lens
When everyone on your team knows the product deeply, you stop seeing what's actually hard. We don't know your app. That's the point.
Beta testers are self-selected, motivated, and already bought in. Our evaluators are none of those things. They behave like real customers — because they are.
Our lightest engagement needs zero access to your systems — evaluators sign up and use your product exactly as a real customer would. For teams who want richer data, we also offer tool-assisted testing via platforms like TestFlight, Google Play Console, and similar — layering in structured metrics alongside human observation.
Your least technical customers are often your highest-value ones. We include evaluators who have never seen a tool like yours — and document exactly where they get lost.
We have no stake in your roadmap. We report what we see — clearly, without softening the parts that are uncomfortable. That's what makes it worth paying for.
The simplest engagement requires nothing from your team. No SDK, no credentials, no onboarding us to your stack. Evaluators find your product the way a customer would and we report back. If you want more — larger panels, platform analytics via TestFlight or Google Play Console, or structured task scripting — we scale up from there. You decide how deep to go.
What You Get
Every engagement ends with a structured written report. No raw session recordings to parse yourself. Prioritised findings, written for product and engineering teams to act on.
Every point where evaluators slowed down, hesitated, took a wrong path, or gave up — annotated by frequency and severity.
View sample report →The specific moments where evaluators decided — consciously or not — that this product wasn't worth continuing with. Prioritised by impact.
Verbatim reactions, confusion statements, and questions your evaluators asked out loud. Useful for copy, onboarding, and support docs.
Slowness and loading issues that evaluators noticed and reacted to — even when they couldn't name what was wrong technically.
A ranked list of what to fix first, framed around business impact. High-frequency issues and high-severity blockers clearly separated.
A one-page overview of the full picture — shareable with stakeholders, investors, or your board without needing to read the full report.
Engagement Levels
Every team is at a different stage with a different budget and deadline. Start light and get real signal fast, or commission a comprehensive evaluation with a large panel and deep tooling.
A focused, fast evaluation of one core user flow. No system access needed — evaluators find and use your product exactly as a new customer would. You'll receive a friction map and a prioritised list of what's blocking conversion.
A broader evaluation across multiple flows with a larger, more diverse panel covering the full deliverable set. Optional tool-assisted testing via TestFlight or Google Play Console adds structured platform analytics alongside human feedback — without requiring deep technical integration on your end.
A full-depth study built around your specific users, scenarios, and success criteria. Custom evaluator recruitment, detailed task scripting, platform-integrated analytics, and a follow-up session to walk your team through findings. For products where the cost of getting it wrong is high.
Pricing
We're finalising our engagement tiers. In the meantime, get in touch and we'll scope something tailored to your product and timeline.
Pricing depends on the number of evaluators, flows covered, and turnaround time you need. We'll give you a clear quote after a short conversation — no sales process, no runaround.
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We respond to every enquiry within one business day. You don't need a polished brief — just tell us where you are and what you're worried about.